THE MATIKAS METHOD
In case you’re new here, I’d like to introduce you to the way we handle branding at Matikas.
It’s a tri-fold approach combining brand strategy, content/social media marketing & email to land sales.
The goal is to harness community & connection both online & IRL to attract clients so you can be confident in selling without feeling sales-y (because, ick).
Let’s break it down.
BRAND IDENTITY
This is where you learn how your business should walk & talk.
We start each project with a 1-2 hour Strategy Session unpacking every detail that guides your brand. At the end of our time together, you’ll be handed a roadmap that describes exactly how you should show up online.
Our Brand Guidelines come complete with brand messaging instructions, customer profiles (yes, more than just their age & hometown), brand personality & more. This gives your business the necessary solid foundation it needs to show up authentically & powerfully so you can begin to effortlessly attract your dream clients.
Not sure what your brand is missing? Download our Brand Checklist here!
CONTENT/SOCIAL MEDIA STRATEGY
Next, we leverage your brand & activate it online. There’s two parts to this.
I always suggest to my clients to offer some kind of regular free content. This could look like a blog, a podcast, YouTube channel, etc. — anything you create & can share online so it exists outside of the 24-hour social media cycle.
Why? Instagram is great for building community & sharing value quickly, but it’s not a search engine. If your audience doesn’t see the post that you spent 2 hours on, it’s basically lost to the algorithm forever. (RIP to my really great Met Gala memes from 2022😔)
The other half is sharing content to your socials! When you nail down a content strategy, you stop wasting time agonizing over what to post. Part of your social media presence could be sharing those evergreen pieces or it could include bonus content that’s fun for community-building. Remember, at the end of the day social media is social — so keep it fun!
When you work with me, I’ll teach you how to create this ever-inspired feedback loop of content creation. We make social media enjoyable again. (I promise.)
EMAIL MARKETING
The last part of our framework is getting your community off third-party platforms & onto something you own. We’ll give you a custom marketing ecosystem that guides leads down a funnel & onto your email list.
Perks? This is where you have potential to land major sales (seriously, that story about getting $16,000+ from one email is not a myth) & it’s where more intimate relationships with your community can be built. When someone invites you to their inbox, that’s a special thing. Foster it through email marketing.
PS — Want 50% off your email marketing platform? Grab your Flodesk discount here!
Incredible things can happen with our signature Matikas Method. You’ll be able to build an irresistible brand that attracts a ready-to-buy community all while running your business in a way that feels effortless.
Are you ready to elevate your brand? Apply to work with us here!
Want to take the first step to activating a strong brand? Snag our Mini Brand Kit!
